Multisector Plan for Aging
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Multisector Plan for Aging

MPA marketing kit

Communications Toolkit

THE PURPOSE OF THIS TOOLKIT

This toolkit provides brand guidelines and communications resources for Multisector Plan for Aging (MPA) programs. The logo and other visual assets are intended to be used by MPA partners or organizations that are authorized to use the branding in educational or promotional materials.
For questions about using the MPA branding and communications resources, please contact MPA@westhealth.org.

TABLE OF CONTENTS

  • Logos
  • Color Palette
  • Fonts
  • PowerPoint Template
  • Social Media Cards
  • One-Pager Template

LOGOS

The MPA logo is available in two configurations: horizontal and stacked. The available space of the layout will determine which logo is most appropriate to use, keeping in mind brand visibility is the goal.

Access the files here.

Required Programs/Assets:

Required
Programs/Assets:
Provided below is a list of
required programs and/or
assets needed to access the
original design files:

  • Adobe Illustrator

For questions about using the MPA branding and communications resources, please contact MPA@westhealth.org.

COLOR PALETTE

The main colors of the MPA logo are dark blue and dark orange, but color tints may be used for supporting materials, provided they are consistent with the brand.

Required Programs/Assets:

Provided below is a list of required programs and/or assets:
  • N/A

For questions about using the MPA branding and communications resources, please contact MPA@westhealth.org.

FONTS

Montserrat is a very adaptable font. Due to its geometric and aesthetic simplicity, this typeface can be used almost anywere—from printed materials to digital content. This typeface achieves high legibility even in small sizes.
Access the files here.

Required Programs/Assets:

Provided below is a list of required programs and/or assets needed to access the files:
  • Montserrat Font Family

For questions about using the MPA branding and communications resources, please contact MPA@westhealth.org.

POWERPOINT TEMPLATE

The PowerPoint template uses the universal system font, Arial, so it appears consistent on all computers. The deck includes the following: title slides, divider slides, and content slides.
Access the files here.

Required Programs/Assets:

Provided below is a list of required programs and/or assets needed to access the files:
  • Microsoft PowerPoint

For questions about using the MPA branding and communications resources, please contact MPA@westhealth.org.

SOCIAL MEDIA CARDS

There are (9) templates for social media graphics to allow for different types of post topics, including education/awareness, recognition, and general announcements/news/events. These cards are sized for LinkedIn and use the Montserrat font family.
Access the files here.

Required Programs/Assets:

Provided below is a list of required programs and/or assets needed to access the files:
  • Adobe Photoshop
  • Montserrat Font Family

For questions about using the MPA branding and communications resources, please contact MPA@westhealth.org.

ONE-PAGER TEMPLATE

The one-pager template uses the universal system font, Arial, so it appears consistent on all computers. This may be used for a variety of projects, including announcements and letterhead.
Access the files here.

Required Programs/Assets:

Provided below is a list of required programs and/or assets needed to access the files:
  • Microsoft Word

For questions about using the MPA branding and communications resources, please contact MPA@westhealth.org.

MPA Partners

West Health
The Scan Foundation
May & Stanley Smith Charitable Trust
The John A. Hartford Foundation
The Henry & Marilyn Taub Foundation
American Society on Aging
Multisector Plan for Aging

Providing older Americans the care and support they need to age with dignity and connection

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